The Original Arkansas Old School BBQ

Brand Identity, Packaging, Collateral

Wright’s BBQ has put Northwest Arkansas on the map as a destination for good barbeque. Because of the quality of their product, Wright’s has an unmatched reputation and loyal customer base – not just in our hometown, but throughout the region.

We were thrilled to partner with Wright’s to create a visual identity on the same level as Wright’s itself. In addition to solidifying a voice and messaging, the identity consists of many elements – a refreshed logo, a full logo family, a family of brand graphics, custom illustrations, and more. From this, we designed product packaging, signage, social graphics, tray liners, apparel, and much more. If you haven’t already, make sure to get yourself some Wright’s next time you’re in our area.

01

Design

We build brand identities that last. With a strategy-first approach grounded in audience insight, we craft thoughtful visual systems — including logos, collateral, and online content — to inspire action.
02

Video

We craft and deliver powerful content that tells your story and moves your audience. Whether it's live action or animation, we plan, produce, and deliver compelling content that captures attention and communicates with clarity.
03

Photo

We shoot high-quality photography from over 20,000 sq ft of dedicated studio space. Our team captures everything from product silhouettes to dynamic lifestyle images for brands, packaging, and online use.
04

Web

We build brand identities that last. With a strategy-first approach grounded in audience insight, we craft thoughtful visual systems, including logos, collateral, and online content, to inspire action.