Brand Identity, Brand Strategy, Collateral
Nutrition that feels better.
Plant-based proteins that support digestive health and nutrition.
We worked to brand and carefully position Vibe Proteins, a new line of digestive enzyme products providing relief for everyday digestive discomfort caused by popular lifestyle diets.
As a part of our strategy to engage customers, we chose to connect with our target customer over nutrition, not digestive discomfort. Knowing that our target customers are seeking products and brands that align with their healthy lifestyle, we maintained a constant focus on nutrition and overall wellness.
After extensive research, we delivered detailed brand strategy and articulation along with an uplifting visual identity, label designs, social media, and print collateral.