An outdoor lifestyle brand inspired by humans who attack life in the outdoors.

Skua is a new active lifestyle brand, with footwear and other apparel geared specifically for wearing before and after adventure and activity.

We partnered with the makers of Skua to create an identity, starting with a name. Through a robust naming exercise, we landed on Skua, named after the predatory sea bird. From there, we crafted a logo, visual standards, and apparel mockups, along with a variety of other brand applications.