Sam's Club

Strategy

Turning it up with bold, rock n' roll, cut out animation.

 

Turning up, achieved.

 

John Furner, former CEO of Sam’s Club and current CEO of Walmart US, is a bold visionary leader. Each year, he tasks our team with condensing his goals and strategies into an engaging video to be released to all associates.

This year, we left the clean vector illustrations in the toolbox and created bold artwork from photos, type, and textures. A full day of studio time was dedicated to shooting stills of people and products to be cut out and comped into the artwork. A custom music track and detailed sound design put the finishing touches on a killer project.