JBU Graduate School

Advertising Campaign, Photography

It's more than a degree – it's a degree that does good.

The John Brown University Graduate School offers master’s degree programs in Business, Education, and Counseling.

We joined with JBU to create a campaign around a simple value proposition — a JBU degree is a degree for good. That is, a JBU master’s degree equips you not only for career advancement, but also to make the world around you a better place.

Through powerful photography of real students and punchy headlines, the campaign tells this story of impacting your community and world through an advanced degree.