JBU Graduate School
Advertising Campaign, Photography
It's more than a degree – it's a degree that does good.
The John Brown University Graduate School offers master’s degree programs in Business, Education, and Counseling.
We joined with JBU to create a campaign around a simple value proposition — a JBU degree is a degree for good. That is, a JBU master’s degree equips you not only for career advancement, but also to make the world around you a better place.
Through powerful photography of real students and punchy headlines, the campaign tells this story of impacting your community and world through an advanced degree.