International Women's Day

Tyson Awareness Campaign

Celebrating women and empowering future generations.

Tyson Foods is empowering women to accomplish their goals and raise expectations in all work spaces.

 

International Women’s Day has become a major moment for brands to demonstrate their commitment to diversity and inclusion. Tyson Foods asked us to tackle unconscious bias with roles in the company through the lens of elementary school kids. The future seems to be in good hands.

This project was our first to shoot on Atlas Anamorphics with our RED Gemini. The combination gave additional dimension to the project while remaining sharp for the social crops required in post. The footage was shot over the course of three very full days around Northwest Arkansas with a small crew.