Fellowship Bible Church
Brand Strategy, Brand Identity, Logo Design
An authentic visual expression for a dynamic multi-campus church.
An authentic visual expression for a dynamic multi-campus church.
Fellowship Bible Church is a multi-campus non-denominational church located throughout Northwest Arkansas.
While many larger churches tend to be known for an iconic building, a prominent pastor, or a specific style, Fellowship has somewhat intentionally maintained a lower profile and an understated excellence. With this backdrop, we partnered with Fellowship with the goal of creating an authentic visual expression of the church.
Through close work with church staff, we identified a theme of Growth – both personal growth within the church and multiplied growth outside the church – to serve as the glue to bind the identity together. This led to a new mark, logo family, and visual standards, along with a variety of applications such as signage, social content, in-service media, and online graphics.