Brand Strategy, Logo & Identity
A simplified visual identity, for simplified technology solutions.
DES designs and installs connected technology solutions for smart homes and businesses.
An industry leader for over 20 years, their story and marketing had grown stale, too detailed, and too tech-oriented. We partnered with DES to refine their identity to better connect with prospective customers.
This started with a logo evolution, in which we modernized their logo while taking inspiration from the equity of their current logo. We then refined their brand messaging to focus on the customer around the message of “simplify your life and control your world.” Each DES customer wants to control their lives through technology solutions, and DES provides the know-how and heavy lifting to make it happen.