Prisma Prisma

Camp War Eagle

Logo Design, Brand Identity, Collateral

An adventurous new brand identity for an unforgettable camp experience.

Camp War Eagle is an experience brand that’s been around for many years in the lives of hundreds of families. 


They knew they needed an updated look that felt inviting, fun and contemporary and also worked as a system across their entire range of programming. We developed a series of logos and brand elements that felt cohesive, translatable, and easily adapted. Each logo in the family is built from the same bones and we used a library of color to help tie the whole thing together. This was a perfect example of how we make our clients look good while still keeping their identity intact.