Prisma Prisma


Brand Strategy, Visual Identity, Advertising, Website

The future of breast health. Powered by tears.

Clarity starts here.

A personalized at-home breast health assessment, powered by tears – Auria is empowering women to be informed and confident on their breast health journey.

We partnered with Auria for comprehensive brand development to empower women with clarity on their breast health journey. From strategy & messaging to a new visual identity, packaging, website, software, advertising, and more. Inspired by tears, the brand identity features a custom Auria wordmark; immersive abstract gradients; and confident, positive photography.

Auria icon designed by Jacobs & Co