Prisma Prisma

Wright's Barbecue

Brand Identity, Collateral

The Original Arkansas Old School BBQ.

Arkansas’ best barbecue.

Wright’s BBQ has put Northwest Arkansas on the map as a destination for good barbeque. Because of the quality of their product, Wright’s has an unmatched reputation and loyal customer base – not just in our hometown, but throughout the region.

We were thrilled to partner with Wright’s to create a visual identity on the same level as Wright’s itself. In addition to solidifying a voice and messaging, the identity consists of many elements – a refreshed logo, a full logo family, a family of brand graphics, custom illustrations, and more. From this, we designed product packaging, signage, social graphics, tray liners, apparel, and much more. If you haven’t already, make sure to get yourself some Wright’s next time you’re in our area.