Prisma Prisma

The Howard

Brand Identity, Web & Mobile

Close to everything. Far from ordinary.

Experience modern living in the heart of Downtown Bentonville.

When you’re at The Howard, you’re in the center of it all. 
Whether you’re hitting the trails on the Razorback Greenway, exploring the Downtown Square, or taking in the art & culture of Crystal Bridges, you’re a few steps from accessing the many experiences, trails, parks, dining, and entertainment in downtown Bentonville.

Inspired by the architecture of the building itself, the identity features modern design elements while maintaining a connection with the history of Downtown Bentonville.⁣

Architect: Hufft
Development: Newell Development


Close to everything. Far from ordinary.

Named after Howard's Addition, the name of the property in 1903, the building sits just east of the historic Bentonville Square off Central Avenue. Continuing this connection to the history of Downtown Bentonville, the visual identity is anchored by a unique H mark. The slight curve in the crossbar echoes the iconic bend in Central Avenue.

A luxurious color palette, modern typography, and an immersive web experience establish The Howard as the ultimate in luxury apartment living in Northwest Arkansas.