Brand Strategy, Visual Identity, Website
Disruptive science & innovative cancer screening.
Powering the future of cancer screening.
With a vision for proactive healthcare, Namida Lab is developing accessible cancer screening tools for early detection to improve health outcomes for all. Namida is using real science to power the future of preventive care, starting with empowering individual health ownership.
We partnered with Namida to develop a focused strategy, messaging, and identity to visualize their ambitious vision and capture the innovative science of tear protemoics powering it all. The identity is lead by an organic, mobius logo mark, representing the unique folding tear proteins that are powering the future of proactive cancer screening.