Campaign Strategy, Advertising
The future you starts at JBU.
A degree is only the beginning.
John Brown University is consistently ranked as one of the top universities in our region, and we’re proud to have a number of JBU alumni on our team at Prisma. While the core of who JBU is remains unchanged, we partnered with the university to create a fresh take on messaging and visuals for a new recruiting campaign. This bold and personal campaign centers around the tagline The future you starts at JBU. We then dove deeper into this concept for more specific language around many of JBU’s more popular majors and programs.
We delivered assets and guidelines for the university staff to execute the campaign across multiple channels, and we also had the opportunity to design the front-end of a new JBU website that is currently in development.