Prisma Prisma


Brand Identity, Website, Mobile Apps

Extinguish your to-do list.

A platform helping homeowners get things done.


Hidrent is a gig-labor app connecting homeowners in need with off-duty firefighters to complete a variety of tasks around the house or business.

Prior to Hidrent going on Shark Tank, we partnered with this ambitious company to refresh their brand and design a new visual identity. This started by understanding the Hidrent customer, and in turn crafting a voice and hierarchy of messaging to effectively tell the Hidrent story. From there, we designed a new logo family and established visual standards to bring that story to life.

Additionally, we are an ongoing partner with Hidrent to provide UI/UX design for their various products. We have worked closely with Hidrent and their development team to create web and mobile user experiences that are easy to use for both homeowners and firefighters.