Prisma Prisma

Candace Cameron Bure

Logo & Identity

A sophisticated visual identity system to anchor an inspirational new brand.

Candace Cameron Bure is known across the country as a TV star, author, and speaker.

Building off her notoriety as DJ Tanner, Candace has built a personal brand to inspire others to a life of kindness, faith, and wellness. In partnership with DaySpring, we had the opportunity to design a logo and visual identity to anchor her personal brand. After working through multiple concepts to capture her grown-up quirky personality, we settled on a simple and classy mark. The mark uses two backwards C’s to construct a capital B, while the entire mark creates a 3D illusion. The overall identity captures Candace's personality by embracing bold colors and patterns while remaining timeless and classy.