Bentonville Schools
Logo Design, Collateral
Refreshing the identity for the top school district in the state of Arkansas.
![](/assets/bulkUpload/bentonville-cover-.jpg)
The Bentonville School District consistently ranks at the top in the state of Arkansas.
Building on their promise of “Where excellence lives”, we partnered with the district for a new logo and visual identity. After working through a variety of concepts, we arrived at a modern crest with 3 distinct shapes representing the values of Excellence, Integrity, and Opportunity. The center shape breaks out of the shield to show movement, growth, and future opportunity.
![](/assets/bulkUpload/bentonville-logo-2.jpg)
![](/assets/bulkUpload/bentonville-logo-3.jpg)
![](/assets/bulkUpload/bentonville-stationery-3.jpg)
![](/assets/bulkUpload/bentonville-stationery.jpg)